Digital Transformation Lead

2 days ago

Karachi, Sindh, Pakistan beBeeDigital Full time 1,500,000 - 2,000,000

We are seeking a strategic, hands-on, and data-driven Digital Marketing Manager to lead and execute digital marketing initiatives for our real estate and property development projects in Karachi and the UAE.

Key Responsibilities:
  • Strategy & Leadership: Develop and execute the digital marketing strategy for property projects across Karachi and UAE markets.
  • Lead a team of digital marketers, content creators, designers, and agencies to manage day-to-day execution.
  • Manage multiple campaigns and projects simultaneously, ensuring timely delivery and performance outcomes.
  • Work closely with Sales, Creative, and Development teams to align digital efforts with business objectives.
  • Stay ahead of real estate trends, competitive activity, and digital innovation.
    • Performance Marketing: Plan, manage, and optimize paid campaigns (Google Ads, Facebook/Meta Ads, Instagram, LinkedIn, YouTube, etc.) for lead generation and conversions.
    • Conduct A/B testing, performance tracking, ROI and ROAS reporting.
    • Implement conversion rate optimization (CRO) strategies across all landing pages and ad funnels.
      • SEO & SEM: Drive on-page and off-page SEO to ensure top search rankings for relevant keywords.
      • Collaborate with content and development teams to ensure SEO best practices are implemented across the website and content assets.
      • Manage Google Search Console, Google Analytics, and keyword planning tools.
        • Social Media Marketing: Own and grow presence across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube) tailored to target audiences in both markets.
        • Oversee content calendars, post scheduling, community management, and engagement tracking.
          • Content & Email Marketing: Oversee content strategy including blog articles, videos, property showcases, and newsletters.
          • Manage email campaigns using platforms like Mailchimp, HubSpot, or similar for nurturing and re-targeting.
          • Collaborate with creative and video teams for content production that resonates with real estate investors, homeowners, and commercial clients.
            • Website & UX Management: Oversee website performance, UX improvements, and lead capture mechanisms.
            • Work with developers to implement landing pages, lead forms, and interactive features (e.g., virtual tours, maps, calculators).
              • Analytics & Reporting: Develop dashboards to track campaign KPIs, CPL, ROAS, traffic, and engagement metrics.
              • Analyze data to inform future strategy and continuous improvement.
              • Present monthly performance reports and insights to senior management.
                • CRM & Marketing Automation: Implement and manage CRM platforms (Zoho, Salesforce, HubSpot, etc.) for lead tracking and automation.
                • Optimize lead funnels and segmentation for tailored communications.
              Requirements:

Qualification: Master's or Bachelor's degree in Digital Marketing, Business Administration, Communications, or a related field.

  • Experience: Minimum 10+ years of hands-on digital marketing experience, preferably in real estate, property development, or related sectors.
  • Proven track record of managing multi-channel digital campaigns with measurable results.
  • Experience in Karachi and UAE market or real estate sectors is highly desirable.
    • Technical Proficiency: Proficiency in tools such as Google Ads, Meta Business Suite, SEO tools (SEMrush, Ahrefs), Google Analytics, HubSpot, Mailchimp, Canva, and WordPress.
    • Strong analytical and strategic thinking skills with attention to detail.
    • Excellent leadership and project management abilities; able to manage multiple stakeholders and priorities.
    • Exceptional communication, interpersonal, and presentation skills.

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