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Strategy & Digital Transformation Associate

2 weeks ago

Karachi, Sindh, Pakistan Bayer Full time $90,000 - $120,000 per year

The Strategy & Digital Transformation Associate will play a pivotal role in developing and implementing Bayer's DSO operating model and strategies to enhance brand awareness and customer engagement. This position requires a strategic thinker with a robust understanding of digital tools and analytics, capable of leading cross-functional teams to execute successful projects end to end.

YOUR TASKS & RESPONSIBILITIES:

  • Develop and execute comprehensive digital transformation strategies that align with organizational goals, incorporating new ways of working and technological advancements such as Artificial Intelligence, IoT, and closed-loop marketing platforms.
  • Facilitate and optimize digital transformation projects and campaigns across 360 channels, ensuring alignment with outcome KPIs.
  • Collaborate with cross-functional teams to design and implement integrated marketing campaigns that support the Pharma Strategy.
  • Analyze performance metrics to derive actionable insights, optimizing future efforts in collaboration with the Country Commercial Lead (CCL).
  • Stay abreast of industry trends and regulations to ensure compliance across all strategic execution endeavors.
  • Oversee the content creation process, ensuring messaging is engaging and adheres to brand standards.
  • Build and maintain relationships with external vendors and partners to enhance organizational efficiencies.
  • Execute tasks and projects as assigned by management.

  • Monitor and report on key performance indicators (KPIs) to assess the effectiveness of:

  • Pharma strategy execution KPIs and benchmarks.

  • Brand awareness and perception metrics within the market.

  • Engagement rates across strategic and digital platforms.

  • Social media reach, engagement, and growth.

  • Campaign ROI in alignment with business objectives.

WHO YOU ARE:

  • Strategy, Marketing, Business Administration, or a related field; digital transformation and analytical skills are a plus.
  • Hands-on experience in digital marketing, preferably utilizing a 360-degree approach.
  • Strong understanding of digital marketing tools and platforms.
  • Proven experience in project management (strategy/commercial operations) with a track record of successful execution.
  • Excellent analytical skills with the ability to interpret data and derive actionable insights.
  • Creative mindset with a strong ability to develop engaging content that enhances customer experience.
  • Exceptional verbal and written communication skills in English and Urdu.
  • Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.

YOUR APPLICATION:

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third-party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Location:
Karachi, Sindh, Pakistan

Division:
Pharmaceuticals

Deadline:
September 01, 2025