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Marketing Automation Manager
3 hours ago
We are seeking a highly skilled Marketing Automation Manager to join our team at Collaborate Solutions. As a Marketing Automation Manager, you will play a critical role in driving business growth through effective marketing automation strategies.
The ideal candidate will have a strong background in marketing automation, with a track record of creating successful marketing automation campaigns and developing strategies to drive qualified leads.
- Key Responsibilities:
- Develop and execute marketing automation strategies to attract, capture, and qualify potential leads for our products/services.
- Conduct research to identify potential leads, leveraging various tools, platforms, and industry networks.
- Optimize lead funnels and develop lead scoring to improve targeting and conversion rates.
- Collaborate with sales and marketing teams to align marketing automation efforts with business goals.
To succeed in this role, you should have:
- A Bachelor's degree in Marketing, Communications, or a related field.
- At least 2 years of experience in marketing automation or a similar role.
- Proven expertise in marketing automation platforms and CRM systems.
- Strong understanding of marketing automation principles, including lead generation, email marketing, and data-driven decision-making.
- Excellent written communication skills and attention to detail, with a creative flair for engaging email content.
- Ability to work independently as well as collaborate effectively with cross-functional teams.
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