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Senior PPC Campaign Manager

2 weeks ago

Karachi, Sindh, Pakistan Renexcode Full time

About Us

Renexcode is a leading Information Technology and Services company based in Karachi, Pakistan. We specialize in providing cutting-edge technology solutions to businesses across various industries.

Job Requirements

We are seeking a highly experienced Senior PPC Campaign Manager to lead our paid advertising efforts on Google AdWords and Facebook Adverts. The successful candidate will have a proven track record of delivering high-quality results and driving business growth through data-driven decision making.

Main Duties and Responsibilities

  1. Develop and execute comprehensive PPC strategies across multiple channels, including Google AdWords and Facebook Adverts.
  2. Analyze campaign performance metrics and provide actionable insights to optimize ROI.
  3. Conduct keyword research, discovery, and expansion to stay ahead of the competition.
  4. Review and edit creative copy, titles, and descriptions to ensure consistency and effectiveness.
  5. Cultivate relationships with clients and partners to drive business growth.
  6. Stay up-to-date with industry trends and best practices to continuously improve campaign performance.

Skills and Qualifications

  • Minimum Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field.
  • At least 1 year of experience in running mega campaigns on Google AdWords and Facebook Adverts independently.
  • Strong knowledge of SEO and PPC principles, tools, and technologies.
  • Able to perform research, analyze websites, document changes, and make decisions regarding optimization approaches.
  • Familiarity with social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.
  • Excellent communication, project management, and analytical skills.