
E-commerce Marketing Manager
1 week ago
Join us at Advanced Datalytics as an E-commerce Marketing Manager
We're seeking a skilled professional with a Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) and at least 2 years of experience running SEM campaigns in the United States. A proven track record of managing successful SEM campaigns across various niches is essential.
This role involves developing and executing effective SEM campaigns, optimizing bidding strategies, conducting keyword research, setting up advanced tracking capabilities, analyzing campaign performance, and generating detailed reports. Proficiency with Google Analytics, Tag Manager, Ahrefs, SEMrush, and other relevant tools is necessary.
Key Responsibilities:
- E-commerce Campaigns: Develop and execute effective SEM campaigns tailored to clients' e-commerce sales funnels. Optimize bidding strategies and ranges to maximize ROI.
- Keyword Research: Conduct thorough keyword research to identify high-potential keywords for various niches. Estimate the minimum number of clicks/impressions required to generate a guaranteed number of leads/conversions.
- Campaign Optimization: Rapidly test campaign variations to identify top-performing strategies at minimal ad spend. Continuously optimize campaigns to improve performance and achieve desired outcomes.
- Tracking & Analytics: Set up and manage advanced tracking capabilities using Google Analytics, Tag Manager, Ahrefs, SEMrush, and other tools. Implement UTM parameters to track campaign performance and user journeys accurately.
- Reporting & Insights: Monitor key metrics and analyze campaign performance to provide actionable insights. Generate detailed reports on campaign outcomes, including impressions, clicks, leads, conversions, and ROI.
- Bing Ads Management: Manage and optimize Bing Ads campaigns alongside Google Ads to expand reach and maximize results.
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