Digital Marketing Strategist

3 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
About the Role:

We are looking for a driven and experienced Inbound Marketing Team Lead to drive our B2B marketing initiatives forward. This individual will be responsible for developing and executing a holistic inbound marketing strategy, leading a cross-functional team, and driving measurable results through organic and paid channels.

Responsibilities:
  1. Develop and execute a comprehensive B2B inbound marketing strategy that aligns with our objectives.
  2. Lead a team of specialists across PPC, SEO, content, and marketing automation.
  3. Analyze full-funnel performance and identify areas of improvement.
  4. Create regular reports and dashboards to track ROI, CAC, and conversion metrics.
Requirements:
  • 5+ years of experience in B2B digital/inbound marketing, with at least 2 years in a leadership role.
  • Deep expertise in managing PPC, SEO, and content marketing strategies.
  • Strong knowledge of marketing automation platforms and web analytics tools.


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