Brand and Marketing Manager

12 hours ago


Lahore, Punjab, Pakistan Pharmagen Healthcare Limited Full time
Brand Manager - Water Division Role

Company Overview:

Pharmagen Healthcare Ltd is committed to improving health in lower-income communities through practical, affordable solutions. Our Water Division focuses on providing access to safe, clean drinking water.

Job Description:

The Brand Manager will be responsible for developing and implementing the marketing strategy for the Water Division. This includes creating innovative marketing activities, overseeing project implementation, and evaluating metrics to inform business decisions.

Responsibilities:
  1. Develop Innovative Marketing Activities:
  • Design effective word-of-mouth advertisement strategies.
  • Implement cost-effective guerrilla marketing approaches.
  • Understand project constraints and develop suitable marketing activities.
  • Conduct research on international best practices for marketing at the base of the pyramid.
Oversee Project Implementation:
  • Manage the execution of the existing marketing strategy.
  • Collaborate with marketing officers in the field.
  • Provide training for marketing officers to enhance performance.
Metric Evaluation:
  • Establish metrics to measure marketing activity success.
  • Assess metrics to forecast trends, opportunities, and threats.

Qualifications:

  • Expertise in Microsoft applications: Excel, Outlook, Word, and PowerPoint.
  • Experience with project management and metric evaluation.
  • Commitment to Pharmagen's mission and core values.
  • Proven innovative thinking and creative problem-solving skills.
  • Understanding of consumer preferences for urban and peri-urban poor.
  • Strong written and oral communication skills.
  • Excellent interpersonal skills; ability to work well in a team.


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