Campaign Optimization Expert

6 days ago


Lahore, Punjab, Pakistan Nativ Global Full time
Performance Marketing Expertise

We are seeking a skilled Performance Marketing Expert to join our team at Nativ Global. In this role, you will leverage your expertise in performance marketing to drive business growth and deliver exceptional client service. Your responsibilities will include:

Main Responsibilities
  • Develop and implement campaign strategies incorporating insights from previous campaign performance and market trends.
  • Setup and execute performance campaigns across SEM, Social, and Display/Programmatic channels.
  • Conduct ongoing optimization to meet client KPI targets utilizing relevant bidding strategies and budget management techniques.
  • Proactively identify market initiatives and opportunities aligned with local market KPIs.
  • Lead the coordination and execution of multi-channel strategies to maximize campaign effectiveness.

Qualifications

To succeed in this role, you must possess the following qualifications:
  • Bachelor's degree in marketing, advertising, or related field.
  • Minimum 4 years of experience in performance marketing or related roles.
  • Proven track record of driving campaign success and achieving KPI targets.
  • Ability to thrive in a fast-paced dynamic environment.
  • Strong analytical decision-making and problem-solving skills with sharp attention to detail.
  • Passion for performance marketing and analytics with a desire to continuously learn and adapt in a dynamic environment.
  • Understanding of web analytics metrics and proficiency in MS Suite (Excel, Word, PowerPoint).
  • Excellent verbal and written communication skills.
  • Proficiency in digital tools such as LinkedIn, DCM, DV360, Facebook/Instagram.
  • Knowledge of the local media landscape, digital marketing trends, SEM, and social media.
  • Commitment to ongoing learning and professional development while delivering high-quality work.
  • Strong interpersonal skills and the ability to build effective relationships with clients and team members.
  • Experience working with various stakeholders and managing high-profile accounts.


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