Advertising Campaign Optimization Professional

5 days ago


Lahore, Punjab, Pakistan EWS Group Full time

EWS Group is looking for a skilled Digital Advertising Analyst to join our team. This role involves leveraging analytical expertise to drive exceptional campaign performance and contribute to business growth.

Digital Advertising Analyst

The successful candidate will execute and optimize Paid Media Campaigns, identify and resolve performance issues, refine and scale campaign strategies, collaborate on insights and reporting, and stay ahead of industry trends.

Key Responsibilities:

  • Manage all aspects of PPC, Display, and Social Advertising campaign setup and ongoing optimization.
  • Proactively research and address performance gaps, account setup challenges, and optimization opportunities.
  • Develop and implement data-driven strategies to enhance campaign performance and drive business growth.
  • Collaborate with internal stakeholders to share insights and recommendations, driving account-level performance improvements and strategic relationship-building.
  • Stay current with industry developments, best practices, and emerging trends to continuously improve campaign strategies.

Requirements:

  • 1 or more years of experience in Digital Advertising (Google Ads, Microsoft Ads, Meta Ads, etc.)
  • Bachelor's degree preferred.
  • Certified Google Advertising Professional (basic and advanced) is a plus.
  • Advanced Excel skills, including formula creation, pivot tables, graphing/charts.
  • Self-motivated, organized individual with strong project management and prioritization skills.
  • Exceptional attention to detail and ability to drive high-quality work under pressure.
  • Excellent written and verbal communication skills.


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