Digital Marketing Director

3 days ago


Karachi, Sindh, Pakistan Social Champ (Techstars '22) Full time
About Social Champ

We are a rapidly growing social media management platform, empowering millions of users worldwide. Our mission is to redefine how individuals, teams, and businesses manage, schedule, and analyze their digital presence.

As the Head of Marketing, you will be responsible for driving our marketing engine, helping us reach more users, retain them longer, and maximize our Monthly Recurring Revenue (MRR).

Your Key Responsibilities
  • Growth & Demand Generation:
    • Develop and execute a full-funnel marketing strategy focused on driving signups, reducing churn, and increasing MRR growth.
    • Create high-impact acquisition strategies across SEO, paid media, content marketing, partnerships, and performance marketing.
    • Optimize conversion rates through A/B testing, growth experiments, automation, and funnel analytics.
  • Revenue & Performance Optimization:
    • Track, analyze, and optimize marketing performance using key SaaS growth metrics: CAC, LTV, Churn Rate & Retention, Conversion Rates & ROAS.
    • Implement data-driven campaigns that align marketing efforts with revenue goals.
  • Brand & Market Positioning:
    • Elevate Social Champ's brand as a leading SaaS platform in the social media management space.
    • Develop compelling messaging, engaging storytelling, and a strong brand presence across all channels.
    • Build thought leadership content that positions us as the go-to tool for creators, businesses, and agencies.
  • Team Leadership & Cross-Functional Collaboration:
    • Hire, mentor, and scale a high-performing marketing team with expertise in content, growth, and performance marketing.
    • Work closely with sales, product, and customer success teams to align marketing strategies with overall business objectives.
    • Foster a culture of experimentation, agility, and innovation in marketing execution.


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