
Marketing Director
7 days ago
We are seeking a seasoned marketing professional to drive the development and execution of Cheezious Pakistan's marketing strategy. As Chief Marketing Officer, you will be responsible for leading a team of talented marketers and collaborating with strategic partners to drive brand awareness, customer engagement, and sales growth.
About the Role:
- You will develop and implement comprehensive marketing strategies aligned with our overall business objectives.
- You will create and execute a comprehensive annual marketing calendar that resonates with target customers and drives our brand to achieve revenue targets.
- You will continuously analyze and optimize marketing programs and our product range/menu to effectively adapt to evolving customer preferences and market conditions.
- You will develop and implement targeted programs to increase customer traffic and sales within the Dine-In & Delivery segment, based on a thorough understanding of store segmentation.
- You will collaborate with retailers and strategic partners to maximize brand visibility and drive increased customer traffic.
- You will proactively monitor sales performance against targets and guide the marketing team in proposing and executing relevant Local Store Marketing (LSM) initiatives to address any shortfalls.
- You will establish and maintain a system for tracking competitor activities and identifying best practices within the Dine-In food industry.
- You will lead the digital marketing team in implementing best-in-class digital marketing programs, including social media engagement, and brand building across digital media channels.
- You will manage the allocation of marketing funds to ensure optimal return on investment (ROI) across all marketing objectives.
- You will cultivate strong working relationships with all cross-functional departments and external agencies to ensure seamless execution of marketing plans.
- You will build and develop the marketing team's capabilities to support sustained business growth.
- You will identify and address any performance gaps within the marketing team to ensure they remain on track to achieve goals.
- You will conduct market research and competitor analysis to identify opportunities and stay ahead of the curve.
Requirements:
- Bachelor degree or higher in Business Management, Marketing, or any related fields.
- At least 10 years experience in directing and leading sales and marketing teams in the retail or FMCG sector.
- Proven track record of success in developing and executing marketing strategies that drive business growth.
- Strong leadership, communication, and interpersonal skills.
- Excellent analytical and problem-solving skills.
- Experience with digital marketing, social media, and data analytics.
- Passion for the food industry and a strong understanding of restaurant operations and business.
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