
Performance Marketing Specialist
2 days ago
About the Team
iGate is a dynamic organization that values innovation and teamwork. We are seeking a skilled Senior Digital Marketing Specialist to join our team and contribute to our digital marketing efforts. In this role, you will be responsible for developing and executing successful digital marketing campaigns across various channels, managing and optimizing paid advertising campaigns, and staying current on industry trends.
Main Responsibilities:
- Digital Marketing Campaign Execution: Develop and execute comprehensive digital marketing campaigns across all relevant channels, including Facebook, Google Ads, Bing Ads, and Alibaba Ads.
- Paid Advertising Campaign Optimization: Conduct in-depth keyword research and competitor analysis, develop compelling ad copy and creative assets, set up, monitor, and optimize campaigns across all platforms, track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Lead Generation and Conversion Optimization: Develop and implement strategies to capture leads through various channels, optimize website and landing pages for conversions using best practices in user experience (UX) and conversion rate optimization (CRO), analyze website traffic and user behavior to identify areas for improvement.
- SEO Strategy and Implementation: Conduct keyword research and competitor analysis to identify relevant keywords and target phrases, implement on-page optimization, off-page optimization, technical SEO, track and monitor website's search engine rankings and organic traffic.
- Industry Knowledge: Stay up-to-date on the latest digital marketing trends, technologies, and best practices by attending industry events, webinars, and conferences.
- Data Analysis and Reporting: Track, analyze, and report on campaign performance using data analytics tools, generate regular reports on key metrics and provide actionable insights to improve future campaigns.
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