Content Strategy Director

5 days ago


Lahore, Punjab, Pakistan Digital Center Full time
Job Description

Digital Center is looking for a seasoned YouTube channel manager to lead our video marketing efforts. The ideal candidate will have extensive experience managing YouTube channels, with a strong understanding of YouTube's platform, algorithms, and best practices.


The key responsibilities of this role include:

  1. Content Creation: Develop and implement a comprehensive content strategy that closely aligns with both channel and audience needs, ensuring high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
  2. Channel Visibility: Oversee the optimization of titles, descriptions, metadata, tags, and thumbnails to maximize click-through rates, search engine optimization (SEO), and overall channel visibility.
  3. Innovation: Leverage advanced YouTube tools and emerging platform features to drive innovation and channel growth.
  4. Data Analysis: Utilize YouTube Analytics, Dashboards, and third-party tools to monitor, analyze, and improve content performance, making data-driven decisions to adapt to market changes quickly.
  5. Competitive Advantage: Continuously monitor and analyze competitor channels and other market trends, using insights to refine channel management and creative strategies, ensuring we maintain a competitive edge.
  6. Industry Insights: Stay up-to-date with the latest YouTube trends, algorithms, and best practices.

The successful candidate will possess:

  1. Proven experience in YouTube channel management, SEO, and digital content creation.
  2. Technical Skills: Proficiency in Adobe Premiere Pro and other relevant tools; deep understanding of all YouTube features, including advanced analytics and Tubular Labs.
  3. Analytical Mindset: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple actionable growth strategies.
  4. Creative and innovative mindset with a willingness to learn.
  5. Team Collaboration: Exceptional communication skills, with the ability to influence and collaborate with team members.
  6. Adaptability: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.

Key Requirements:

Adobe Premiere Pro

Extensive experience managing YouTube channels

Strong analytical skills



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