
Content Strategy Director
5 days ago
Digital Center is looking for a seasoned YouTube channel manager to lead our video marketing efforts. The ideal candidate will have extensive experience managing YouTube channels, with a strong understanding of YouTube's platform, algorithms, and best practices.
The key responsibilities of this role include:
- Content Creation: Develop and implement a comprehensive content strategy that closely aligns with both channel and audience needs, ensuring high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
- Channel Visibility: Oversee the optimization of titles, descriptions, metadata, tags, and thumbnails to maximize click-through rates, search engine optimization (SEO), and overall channel visibility.
- Innovation: Leverage advanced YouTube tools and emerging platform features to drive innovation and channel growth.
- Data Analysis: Utilize YouTube Analytics, Dashboards, and third-party tools to monitor, analyze, and improve content performance, making data-driven decisions to adapt to market changes quickly.
- Competitive Advantage: Continuously monitor and analyze competitor channels and other market trends, using insights to refine channel management and creative strategies, ensuring we maintain a competitive edge.
- Industry Insights: Stay up-to-date with the latest YouTube trends, algorithms, and best practices.
The successful candidate will possess:
- Proven experience in YouTube channel management, SEO, and digital content creation.
- Technical Skills: Proficiency in Adobe Premiere Pro and other relevant tools; deep understanding of all YouTube features, including advanced analytics and Tubular Labs.
- Analytical Mindset: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple actionable growth strategies.
- Creative and innovative mindset with a willingness to learn.
- Team Collaboration: Exceptional communication skills, with the ability to influence and collaborate with team members.
- Adaptability: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
Key Requirements:
Adobe Premiere Pro
Extensive experience managing YouTube channels
Strong analytical skills
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