Content Strategy Lead

5 days ago


Lahore, Punjab, Pakistan CureMD Healthcare Full time

CureMD Healthcare seeks a seasoned Content Strategy Lead to spearhead content development, ensuring alignment with marketing goals and brand voice. This role demands a balance of strategic thinking, creativity, and leadership, focusing on optimizing content for SEO and user experience.

About the Role:
  • Develop and execute a comprehensive content strategy that drives business results and supports marketing campaigns.
  • Lead a team of content specialists, providing guidance and mentorship to ensure high-quality content delivery across multiple formats.
  • Collaborate with cross-functional teams to create content that enhances customer engagement and supports overall marketing objectives.
Key Responsibilities:
  1. Manage the content calendar to ensure timely and effective content delivery that supports overall marketing objectives.
  2. Coordinate with the design team to align visual elements with written content and enhance overall messaging.
  3. Analyze content performance metrics and adjust strategies to improve content ROI.
Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 6+ years of experience in content creation, strategy, or digital marketing, with at least 2 years in a leadership role.
  • Proven experience managing a team of content creators and driving high-performance content strategies.


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