Social Media Content Strategist

6 days ago


Lahore, Punjab, Pakistan Studywise Full time
Job Overview

We are seeking a highly skilled Social Media Executive to join our dynamic team at Studywise.

Key Responsibilities
  • Content Creation: Develop engaging and creative social media content (graphics, videos, and posts) that resonates with our audience.
  • Social Media Management: Schedule and publish posts across major platforms (Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.) to maximize reach and engagement.
  • Performance Tracking: Analyze and report on the performance of social media campaigns using analytics tools, providing data-driven insights for improvement.
  • Trend Research: Stay up-to-date on industry trends, social media algorithm changes, and emerging platforms to inform content strategy.
  • Campaign Planning: Collaborate in brainstorming and executing social media campaigns to increase engagement, followers, and conversions.
  • Paid Social Media Ads: Set up and monitor paid social media campaigns, optimizing for reach, engagement, and conversions.
  • Performance Analysis: Track, measure, and report campaign performance (CPC, CTR, CPL, and ROAS) using analytics tools like Meta Ads Manager and Google Analytics.
  • Ad Copywriting: Craft compelling ad copies and headlines tailored to drive clicks and conversions.
  • Competitor Research: Analyze competitors' ad strategies to identify trends and opportunities for improvement.
  • Hashtag & SEO Optimization: Research and implement effective hashtags and keywords to improve discoverability.
  • Crisis Management: Handle negative comments or PR issues professionally and in line with company policies.

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