Digital Marketing Strategist

4 days ago

Faisalabad, Punjab, Pakistan beBee Careers Full time
Digital Marketing Strategist Role

As a Digital Marketing Strategist, you will be responsible for developing and executing comprehensive marketing campaigns to drive revenue growth. This role requires a strong understanding of digital media strategies and the ability to create engaging content that resonates with our target audience.


About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team. In this role, you will work closely with cross-functional teams to develop and implement digital marketing strategies that align with our business goals. Your primary responsibilities will include:

  1. Developing Digital Media Strategies: You will be responsible for developing and implementing digital media strategies that drive revenue growth and enhance our online presence.
  2. Creating Engaging Content: You will create high-quality digital content, including websites, blogs, articles, and animated explainer videos, to engage our target audience and promote our brand.
  3. Establishing Online Presence: You will work to establish our online presence through social media and search engine optimization (SEO) audits to ensure best practices are being used.
  4. Maintaining SEO Best Practices: You will maintain regular keyword research and other best practices to optimize our online presence.
  5. Creating Brand Identity: You will create a unique brand identity online that reflects our values and mission.
  6. Managing Google Ads Campaigns: You will create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
  7. Supervising ROI and KPIs: You will supervise return on investment (ROI) and key performance indicators (KPIs) to ensure our digital marketing efforts are meeting their intended goals.
  8. Identifying Trends and Insights: You will identify trends and insights to optimize spending and performance based on those insights.
  9. Planning and Executing Experiments: You will plan, execute, and measure experiments and conversion tests to improve our digital marketing efforts.
  10. Collaborating with Internal Teams: You will collaborate with internal teams to create landing pages and optimize the user experience.

Requirements

To be successful in this role, you will need:

  1. A Bachelor's degree in Marketing or a related field.
  2. Proven work experience as a Digital Media Specialist.
  3. Professional certifications like Digital Marketing Fundamentals and Digital Brand Management will be an advantage.
  4. A portfolio mentioning the projects undertaken so far would be preferred.
  5. Effective leadership and time management skills.
  6. Strong written and verbal communication skills.
  7. Outstanding analytical skills.
  8. Attention to detail.
  9. Ability to multitask.

The ideal candidate will have a strong passion for digital marketing and a proven track record of success in driving revenue growth through digital media.


Qualifications

To excel in this role, you will need:

  1. Fluency in Microsoft Office Suite.
  2. Experience with SEO and SEM.
  3. Strong written, verbal, and collaboration skills.

We offer a competitive salary and benefits package to attract and retain top talent in the industry. If you are a motivated and results-driven professional looking to take your career to the next level, we encourage you to apply.

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