
Social Media Insights Specialist
7 days ago
Job Description:
">Data Analysis & Reporting:
- Track and monitor key social media metrics (engagement, reach, impressions, follower growth, etc.) to assess performance.
- Generate reports using analytics tools to identify trends and patterns.
">Data Collection & Analysis:
- Conduct research using various sources such as academic journals, surveys, interviews, and other platforms.
- Collect both qualitative and quantitative data to address specific objectives.
- Analyze data using statistical tools to identify insights.
">Literature Review & Documentation:
- Perform literature reviews to understand existing research in the field and summarize findings.
- Maintain accurate records of research methodologies and data sources for future reference.
">Report Writing & Presentation:
- Write clear and concise reports based on findings.
- Presentation of research results to stakeholders or managers.
">Project Management & Coordination:
- Manage research projects from planning to completion.
- Coordinate with team members to ensure timely completion of tasks.
">Methodology Development:
- Develop research methodologies and frameworks appropriate to research objectives.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, Research, or a related field.
- Proven experience in social media management and research analytics.
- Proficient in social media platforms and analytics tools.
- Strong understanding of social media metrics and KPIs.
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