Digital Content Strategist

1 week ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Job Title:

Senior Digital Community Builder

About the Role:

We are seeking a seasoned Social Media Manager / Graphic Designer to lead our digital presence. As our brand ambassador, you will shape social media narratives, boost visibility, ignite engagement, and generate leads.

Key Responsibilities:
  • Develop and execute a comprehensive social media strategy aligned with our brands.
  • Curate compelling content across platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn).
  • Conceptualize visually appealing designs for digital media.
  • Engage proactively with audience feedback, comments, messages, and reviews to foster an active online community.
  • Strategize and execute dynamic social media campaigns to amplify special offers, events, and packages.
  • Analyse campaign performance to refine strategies and optimize engagement and reach.
  • Deliver insightful marketing updates and fresh ideas to the leadership team.
  • Identify and collaborate with influencers and brand partners to expand our digital footprint.
  • Monitor social media metrics to assess strategy and campaign effectiveness.
  • Stay informed about emerging social media trends, tools, and features.
  • Maintain an organized social media calendar for strategic content.
  • Leverage social media advertising and promotions to enhance visibility and target specific audiences.
  • Implement SEO best practices within social media activities for improved online visibility.
  • Provide actionable insights based on data analysis for continuous improvement.
  • Handle crisis communication adeptly to protect the brand's reputation.
  • Establish a content repository for high-quality visuals and videos.
  • Explore new social media platforms to reach fresh audiences.
Requirements:
  1. Education: A degree in Marketing, Communications, or a related field is essential from a leading university.
  2. Experience: 2-3 years of hands-on experience as a Social Media Manager or in a similar role. Background in graphic design is welcome.
  3. Expertise: Deep understanding of social media platforms, algorithms, campaign strategies, and analytical tools is a must.
  4. Graphic Design Skills: Vast experience creating impactful visually attracting posts and videos using Canva/ Adobe Suite.
  5. Communication Skills: Top-notch written and verbal communication skills with an eye for design and visual aesthetics.
  6. Analytical Acumen: Strong analytical skills and attention to detail are crucial. Interpret data effectively and derive actionable insights.
  7. Adaptability: Thrive in a fast-paced environment, managing multiple projects independently and collaboratively.
  8. Tech Requirements: A computer or laptop with a high-speed processor, reliable internet, and consistent power supply.
  9. Time Zone Flexibility: Be prepared to work in zone hours as assigned.
  10. AI Proficiency: Demonstrated expertise in leveraging AI tools within the digital marketing arena. Familiarity with AI-driven analytics, chatbots, and personalized targeting strategies is a significant asset.

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