Digital Marketing Campaign Specialist

2 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Description

We are seeking a highly skilled Digital Marketing Campaign Specialist to drive business growth through targeted online advertising. As a key member of our digital marketing team, you will be responsible for developing and implementing PPC campaigns across multiple platforms.

Main Responsibilities:
  • Campaign Development: Design and execute PPC campaigns on Google Ads, Bing Ads, social media, and other relevant platforms to achieve business objectives.
  • Keyword Research: Conduct in-depth keyword research to create ad groups and campaigns that align with business goals.
  • Campaign Performance Monitoring: Monitor campaign performance and make data-driven decisions to optimize for conversions and return on investment (ROI).
  • Remarketing and Retargeting: Craft and manage remarketing and retargeting campaigns to re-engage users.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including content and design, to ensure cohesive marketing strategies.
Requirements and Qualifications:
  • A minimum of 2 years of experience in PPC advertising.
  • Strong understanding of PPC platforms and tools, such as Google Ads, Bing Ads, and Facebook Ads.
  • Experience with A/B testing and optimization techniques to drive campaign success.
  • Excellent analytical skills, including bid management expertise.
  • Outstanding written and verbal communication skills.
  • Ability to work independently and collaboratively as part of a high-performing team.


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