
Marketing Campaign Specialist
6 hours ago
About the Role:
">We are looking for a highly motivated Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing campaigns to drive lead generation and business growth.
Responsibilities:
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- Design and execute social media strategies to enhance brand awareness and generate leads.">
- Optimize website content and SEO to improve organic traffic and conversions.">
- Manage and align Google Ads, Facebook, Instagram, LinkedIn, and property portal campaigns for lead generation.">
- Plan and execute digital marketing campaigns for property investments, events, and webinars.">
- Create and manage engaging content (blogs, emails, videos) tailored to landlords and agents.">
- Utilize A/B testing, segmentation, and personalization to enhance engagement.">
- Measure and analyze campaign performance, ensuring goals (ROI & KPIs) are met.">
- Identify industry trends and insights to optimize marketing strategies.">
- Plan, execute, and measure conversion tests for continuous improvement.">
- Work with internal teams to create landing pages and enhance user experience.">
Requirements:
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- Bachelor's degree in Marketing, Business, or a related field.">
- Proven experience in digital marketing with a strong focus on lead generation.">
- Expertise in PPC, Google Ads, META ads, and budgeting.">
- Strong knowledge of Responsive Search Ads (RSAs) and modern Google Ad Structures.">
- Email marketing expertise and organic traffic strategies.">
- Experience in SEO/SEM, marketing database management, email, and social media advertising.">
- Ability to create engaging digital campaigns that inform and motivate.">
- Strong analytical and data-driven approach to marketing.">
- Up-to-date with the latest digital marketing trends and best practices.">
- Experience in high-velocity sales environments with large lead volumes.">
What We Offer:
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- Competitive salary and opportunities for professional growth.">
- Dynamic and forward-thinking work environment.">
- Professional development and training.">
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