Digital Marketing Leader

7 days ago


Lahore, Punjab, Pakistan InvoZone Full time

We are seeking a Digital Marketing Leader to join our team at InvoZone. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that positions us as a leader in Web3 and game development services.

Responsibilities:

  • Develop and Execute a Comprehensive Marketing Strategy: Create and implement a marketing plan that effectively targets key market segments, including blockchain startups, gaming studios, and enterprises seeking decentralized solutions.
  • Brand Management: Build and enhance the company's brand presence across online and offline channels, ensuring consistency in messaging, visuals, and tone of voice across all marketing assets.
  • Digital Marketing: Manage and optimize digital marketing campaigns, leveraging Web3-native platforms and traditional channels to engage with target audiences.
  • Content Creation & Management: Oversee the development of high-quality content that aligns with the company's expertise, collaborating with content writers, designers, and developers to deliver engaging and educational content.
  • Event Marketing: Plan and execute marketing initiatives for industry events, webinars, hackathons, and trade shows, representing the company at conferences and networking events to establish partnerships and generate leads.
  • Lead Generation & CRM: Develop lead-generation campaigns to drive qualified leads to the sales team, implementing and managing CRM tools to track and nurture leads through the sales funnel.
  • Market Research: Stay up-to-date with industry trends in blockchain, Web3, and gaming to identify new opportunities and competitive insights, providing regular market analysis reports to inform business decisions.
  • Partnership Development: Identify and cultivate partnerships with influencers, thought leaders, and industry organizations to amplify marketing reach, collaborating with blockchain networks, gaming platforms, and other Web3 ecosystem partners.
  • Performance Analysis: Monitor and report on the performance of marketing initiatives, using analytics tools to measure ROI and optimize strategies.

Required Skills and Qualifications:

  • Experience: 5+ years of experience in marketing, with at least 2 years in the Web3, blockchain, or gaming industry.
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree is a plus).
  • Technical Skills: Strong understanding of Web3 technologies, blockchain ecosystems, and game development processes.
  • Soft Skills: Excellent communication and interpersonal skills, creative thinker with strong problem-solving abilities.


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