Digital Marketing Specialist

15 hours ago

GulshaneIqbal Town, Pakistan beBeeDigitalMarketing Full time 720,000
Job Overview

This role is responsible for planning, executing and optimizing digital advertising campaigns to maximize return on investment (ROI) for clients.

Key Responsibilities
  • Plan, launch and manage high-performing digital advertising campaigns across various platforms.
  • Conduct keyword research and competitor analysis to enhance ad relevance and performance.
  • Develop compelling ad copy and collaborate with the creative team for ad visuals.
  • Monitor and adjust bids, budgets and targeting strategies to achieve key performance indicators (KPIs).
  • Set up and track conversions using analytics tools.
  • Provide regular performance reports and actionable insights to clients.
Requirements
  • Proficiency in digital campaign management (search, display, video and performance max).
  • Strong understanding of keyword research, bidding strategies and quality score optimization.
  • Experience with ad copywriting and A/B testing for ads and landing pages.
  • Familiarity with analytics tools and conversion tracking setup.
  • Knowledge of remarketing and audience targeting strategies.
  • Excellent communication skills to interact with clients and team members.

We seek a skilled digital marketing professional
Achieve success in our growing digital marketing team.

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