Mobile Apps Growth Marketer

4 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Marketing Role

This senior marketing role focuses on developing and executing comprehensive marketing strategies to drive downloads and engagement for our Google Play apps.

The successful candidate will have a strong background in apps marketing, with a proven track record of success in using Google Ads and Firebase to drive user engagement and revenue growth.

Some of the key responsibilities of this role include:

  • Developing and executing marketing campaigns across all channels, including search, display, social, and app store optimization (ASO)
  • Managing and optimizing Google Ads campaigns to achieve target ROAS and CPA
  • Using Firebase to track and analyze user behavior, identify trends, and improve app engagement
  • Working with the product team to understand user needs and develop marketing campaigns that address those needs
  • Collaborating with other marketing teams to create integrated marketing campaigns
  • Tracking and reporting on campaign performance and ROI

Requirements:

  • 5+ years of experience in apps marketing, preferably for Google Play apps
  • Strong understanding of the apps business model, including monetization and user acquisition
  • Experience using Google Ads and Firebase
  • Excellent analytical and problem-solving skills
  • Ability to work independently and as part of a team
  • Excellent communication and presentation skills


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