
Mobile Apps Growth Marketer
4 days ago
This senior marketing role focuses on developing and executing comprehensive marketing strategies to drive downloads and engagement for our Google Play apps.
The successful candidate will have a strong background in apps marketing, with a proven track record of success in using Google Ads and Firebase to drive user engagement and revenue growth.
Some of the key responsibilities of this role include:
- Developing and executing marketing campaigns across all channels, including search, display, social, and app store optimization (ASO)
- Managing and optimizing Google Ads campaigns to achieve target ROAS and CPA
- Using Firebase to track and analyze user behavior, identify trends, and improve app engagement
- Working with the product team to understand user needs and develop marketing campaigns that address those needs
- Collaborating with other marketing teams to create integrated marketing campaigns
- Tracking and reporting on campaign performance and ROI
Requirements:
- 5+ years of experience in apps marketing, preferably for Google Play apps
- Strong understanding of the apps business model, including monetization and user acquisition
- Experience using Google Ads and Firebase
- Excellent analytical and problem-solving skills
- Ability to work independently and as part of a team
- Excellent communication and presentation skills
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Mobile Apps Growth Strategist
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