Senior Digital Marketing Strategist

4 days ago


Lahore, Punjab, Pakistan Code District Full time

About the role

As a Senior Digital Marketing Strategist at Code District, you will develop and execute comprehensive digital marketing strategies to improve search engine rankings and enhance online visibility. Your expertise in off-page SEO and link building will drive our online presence forward.

Key Responsibilities:

  • Develop and execute off-page SEO strategies to improve search engine rankings and domain authority.
  • Build and manage high-quality backlink acquisition through guest posting, outreach, digital PR, and partnerships.
  • Identify and collaborate with influencers, bloggers, and webmasters for link-building opportunities.
  • Monitor and analyze backlink profiles, identifying and removing toxic links using tools like Google Disavow Tool.
  • Conduct competitor backlink analysis to identify link-building opportunities.
  • Optimize and implement strategic content marketing campaigns for natural link acquisition.
  • Manage and track link-building KPIs, such as DR (Domain Rating), DA (Domain Authority), and organic traffic growth.
  • Stay updated with Google algorithm changes and latest SEO best practices.
  • Work closely with content, development, and marketing teams to align SEO strategies with overall business goals.


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