Senior Manager Market Research Specialist

7 days ago


Lahore, Punjab, Pakistan NielsenIQ Full time
Job Overview

NielsenIQ is seeking a seasoned Senior Manager to lead our Market Research efforts. In this role, you will be responsible for developing and implementing research strategies that drive business growth and informed decision-making.

About the Role:

  • Lead a team of researchers in designing and executing custom market research projects.
  • Collaborate with cross-functional teams to identify business opportunities and develop research initiatives.
  • Analyze and interpret complex data sets to inform business decisions.
  • Develop and maintain strong relationships with clients to ensure their needs are met and exceed expectations.
  • Maintain accurate and up-to-date client profiles to inform research strategies.

Responsibilities:

  1. Design and execute customized market research projects that meet client needs.
  2. Develop and present research findings to clients and internal stakeholders.
  3. Analyze and interpret large data sets to identify trends and insights.
  4. Work collaboratively with cross-functional teams to develop and implement research initiatives.
  5. Stay up-to-date on industry trends and developments to inform research strategies.

Qualifications:

  • Postgraduate degree in Marketing, Business, or related field.
  • At least 5 years' experience in market research or a related field.
  • Proven track record of developing and executing successful research strategies.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.


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