Digital Marketing Specialist

1 week ago

Model Town Tehsil, Pakistan beBee Careers Full time
Job Title: Digital Marketing Specialist - Backlink Builder

As a key member of our team, you will play a crucial role in enhancing our website's search engine performance and online visibility. We are looking for an individual with a minimum of 3 years of hands-on experience in building high-quality backlinks, optimizing on-page content, and addressing technical SEO issues. Your responsibilities will include, but are not limited to:

  • Backlink Building: Develop and execute a robust backlink building strategy to increase the domain authority and ranking of our website. Identify high-quality link-building opportunities through outreach, guest posting, and content partnerships.
  • On-Page Optimization: Collaborate with the content team to optimize on-page content for search engines, including keyword research, meta tag optimization, content structure, and internal linking strategies.
  • Technical SEO: Conduct technical SEO audits to identify and resolve issues that impact website performance. Address on-site factors such as site speed, mobile-friendliness, and site structure for optimal search engine visibility.
  • Link Profile Analysis: Monitor and analyze the link profile to ensure the quality, diversity, and relevance of backlinks. Disavow toxic links as needed to maintain a healthy backlink profile.
  • Keyword Research: Perform comprehensive keyword research to identify opportunities for content optimization and new content creation.
  • Competitor Analysis: Stay informed about industry trends and the strategies employed by competitors to improve our own SEO efforts.
  • Reporting and Analytics: Use SEO tools and analytics to track the performance of SEO efforts, and provide regular reports and recommendations to the management team.

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