Digital Marketing Specialist

4 days ago

Model Town Tehsil, Pakistan beBee Careers Full time

Job Title: Digital Marketing Expert

Job Description:

We are seeking a highly skilled Digital Marketing Expert to join our team. As a key member of our digital marketing department, you will play a crucial role in enhancing our website's search engine performance and online visibility.

Your primary responsibility will be to develop and execute a comprehensive digital marketing strategy to increase the domain authority and ranking of our website. This includes identifying high-quality link-building opportunities through outreach, guest posting, and content partnerships.

You will also collaborate with the content team to optimize on-page content for search engines, including keyword research, meta tag optimization, content structure, and internal linking strategies.

A critical component of this role is conducting technical SEO audits to identify and resolve issues that impact website performance. You will address on-site factors such as site speed, mobile-friendliness, and site structure for optimal search engine visibility.

In addition, you will monitor and analyze the link profile to ensure the quality, diversity, and relevance of backlinks. Disavow toxic links as needed to maintain a healthy backlink profile.

This position requires strong analytical skills and the ability to translate data into actionable insights. Excellent communication skills and the ability to collaborate effectively with cross-functional teams are essential.

Key Responsibilities:

  1. Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy to increase the domain authority and ranking of our website.
  2. On-Page Optimization: Collaborate with the content team to optimize on-page content for search engines.
  3. Technical SEO: Conduct technical SEO audits to identify and resolve issues that impact website performance.
  4. Link Profile Analysis: Monitor and analyze the link profile to ensure the quality, diversity, and relevance of backlinks.

Required Skills and Qualifications:

  • A minimum of 3 years of experience in SEO with a focus on backlink building, on-page optimization, and technical SEO.
  • Proven track record of successfully building high-quality backlinks that have improved domain authority and search engine rankings.
  • Strong knowledge of on-page optimization best practices, including keyword research and meta tag optimization.
  • Proficiency in technical SEO, including site speed optimization, mobile-friendliness, and site structure.
  • Experience with SEO tools and analytics platforms (e.g., Moz, SEMrush, Google Analytics).

Benefits:

  • Competitive salary range: Rs45,000.00 - Rs50,000.00 per month.
  • Full-time position with Monday – Friday working hours.
  • Lahore-based company.
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