Strategic Brand Manager

4 hours ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 1,700,000 - 3,100,000
Job Overview

The Brand Strategist is accountable for developing comprehensive brand strategies to drive business growth.

Key Responsibilities
  • Brand Strategy and Execution: Formulate and execute brand strategies and plans to achieve short-term and long-term objectives, encompassing revenue growth, market share expansion, consumer engagement, and retail partnerships.
  • Monitor and review all brand activities, provide recommendations on marketing support impact on brand performance, and optimize brand plan productivity.
  • Collaborate with functional heads and teams to ensure prompt and flawless execution of brand plans and strategies.
  • Forge close collaboration between marketing, R&D, trade marketing, sales, and supply chain teams to plan and execute in-market activities.
  • Work with the Head of Sales and Revenue Manager to develop volume/revenue plans based on brands/initiatives, regions, and outlets.
  • Support the Marketing Head in finalizing the annual operating plan (AOP) and lead strategic discussions on brand plans for the AOP.
  • Support the Marketing Head in achieving objectives aimed at driving efficiency in the overall marketing function.
  • Lead the preparation and monitoring of the Brand budget and ensure spend on marketing initiatives/activities accordingly.
  • Recommend and adapt marketing best practices from PI Global and BU Regional initiatives.
  • Supervise brand communication development, media planning, and research activities across all NPC brands in liaison with creative, media, and insight & research teams.
  • Develop capabilities of Brand Planning, Creative, Media Buying, and Research agencies to support NPC brand plans and ensure their best-in-class execution.
  • Oversee consumer and customer insights agenda for NPC Brands to better understand the macro, category, consumer, competitive, and retail landscape.
  • Evaluate recommendations of Business Development & Insights Manager and collaborate on syndicated and customized consumer/retail research projects aimed at better market understanding and robust product development journey of the NPC portfolio.
  • Ensure GCS Compliance in the execution and implementation of all processes.
Qualifications

MBA (preferably Marketing majors)

9-12 Years of experience

What We Offer

A dynamic and challenging work environment that fosters growth and development. The company provides opportunities for professional growth, recognition, and rewards for outstanding performance.

We are committed to diversity and inclusion and strive to create an inclusive workplace where everyone feels valued, respected, and empowered to contribute their best.

An equal opportunity employer welcoming applications from diverse candidates.

A comprehensive benefits package including medical, dental, and vision insurance, 401(k) matching, and paid time off.

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