Brand Engagement Specialist

5 days ago


Lahore, Punjab, Pakistan The British American Tobacco Group Full time

We are a leading tobacco company looking for a skilled Social Media Content Manager to join our team and contribute to our mission of reducing the health impact of our industry.

About the Job:

As a Social Media Executive at The British American Tobacco Group, you will be responsible for developing and implementing social media content calendars, monitoring performance metrics, and driving brand awareness, engagement, and customer acquisition.

Key Areas of Responsibility:
  • Social Media Management:
    • Develop and implement social media content calendars that align with the brand's voice and target audience.
    • Monitor and respond to comments, messages, and inquiries across social media channels.
    • Stay up-to-date with social media trends, algorithm changes, and standard methodologies to optimize content and engagement strategies.
  • Social Media Campaigns:
    • Assist in planning, executing, and optimizing social media campaigns, including paid advertisements and organic promotions.
    • Collaborate with the marketing team to develop campaign strategies, set objectives, and allocate resources effectively.
    • Monitor campaign performance, analyze data, and make recommendations for campaign optimization.
    • Conduct A/B testing of ad creatives, messaging, and targeting to enhance campaign effectiveness.
  • Social Media Analytics and Reporting:
    • Use Meta Business Suite and Sprinklr to track and analyze key performance metrics.
    • Generate regular reports summarizing social media performance, trends, and insights.
    • Identify opportunities for improvement based on data analysis and provide recommendations for content and campaign optimization.
    • Monitor competitor social media activities and industry trends to stay informed and make proactive recommendations.
  • Cross-Functional Partnerships:
    • Collaborate with the marketing, design, content, and customer support teams to ensure social media efforts align with overall marketing strategies and brand guidelines.
    • Contribute to integrated marketing campaigns and initiatives that demonstrate social media channels.
    • Work closely with the customer support team to address customer inquiries and concerns raised through social media platforms.

Requirements:

  • Proven experience in social media management, with a focus on FMCG and E-commerce industries.
  • Consistent record of implementing successful social media campaigns and handling social media platforms effectively.
  • Proficiency in using social media management tools and analytics platforms.
  • Strong understanding of social media platforms, algorithms, trends, and standard methodologies.
  • Excellent written and verbal communication skills with a creative flair.
  • Analytical approach with the ability to interpret data and translate insights into actionable strategies.
  • Ability to multitask, prioritize, and meet deadlines.

What We Offer:

  • Annual performance bonus (subject to eligibility).
  • Diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
  • Opportunity to join a company that thrives on internal advancement and career progression.
  • Access to online learning platforms and personalized growth programs to nurture leadership skills.
  • Continuous improvement within a transformative environment.


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