Retail Category Manager

3 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time 900,000 - 1,200,000

At our organization, we are looking for a seasoned professional to lead our retail category efforts. This is an excellent opportunity for a talented individual with experience in driving business growth through effective marketing strategies.

">Job Overview

We are seeking an exceptional leader who can develop and execute long-term retail category plans that maximize visibility and revenue. The ideal candidate will have a proven track record of optimizing product positioning, pricing, and promotions, as well as leading sponsorship initiatives that enhance corporate image.

">Key Responsibilities
  • Develop and implement integrated marketing plans and brand campaigns in collaboration with the category team across touch points
  • Oversee sponsorship portfolio driving brand mileage through digital branding, branding installations, and event venue branding initiatives
  • Ensure all sponsorship-related events and initiatives are carried out efficiently and effectively delivering corporate brand identity
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Analyze the value chain, changing competitive landscape, and marketing activities of key competitors to further grow market share
  • Oversee branding, advertising, and promotional campaigns of the retail category promoting at major industry-related events
  • Manage relationships and executions with external agencies (e.g., PR, shopper marketing, advertising, graphic design, research agencies) delivering required output while minimizing cost
  • Identify brand marketing channels to enter as future sources of growth and develop brand communication strategy and create integrated plans
  • Manage all 6 Ps (product, price, place, promotion, people, and presentation) of marketing across portfolio using them as the building blocks for marketing strategies
  • Ensure a competitive brand persona is maintained across forecourts
  • Continuously evaluate and adjust marketing plans to meet changing market and competitive conditions, as well as add new opportunities aligned to customer needs
  • Take full ownership of assigned categories/product lines by leading the brand development strategy including budget responsibility, revenue growth management strategy, research, and insights generation, and future category opportunities
  • Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
">Requirements
  • Analyze brand positioning and consumer insights
  • Translate brand elements into plans and go-to-market strategies
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Align the company around the brand's direction, choices, and tactics

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