
Senior Marketing Automation Specialist
1 day ago
Company Overview
NextGen Solutions is a leading provider of innovative marketing solutions.
Job Description
We are seeking a highly skilled Senior Marketing Automation Specialist to join our team. As a key member of our marketing department, you will be responsible for managing and optimizing client accounts, sales funnels, and marketing automation using GoHighLevel and Klaviyo.
- Setup & Configuration: Set up GoHighLevel accounts, CRM, pipelines, user roles, and configure Klaviyo for email marketing automation.
- Funnel & Landing Page Creation: Design and optimize sales funnels and landing pages within GoHighLevel.
- Automation: Create and manage automated email, SMS, and voicemail campaigns in GoHighLevel, as well as email flows and campaigns in Klaviyo.
- Analytics & Reporting: Track performance, generate reports, and optimize campaigns across GoHighLevel and Klaviyo to improve results.
- Integrations: Integrate GoHighLevel and Klaviyo with third-party tools, APIs, and other marketing platforms.
- Client Support & Training: Provide onboarding, training, and ongoing technical support for both GoHighLevel and Klaviyo to clients.
- Campaign Optimization: Continuously improve workflows, email campaigns, and automation strategies for better client outcomes.
Required Skills and Qualifications
The ideal candidate will have hands-on experience with both GoHighLevel and Klaviyo, alongside a strong background in CRM systems, marketing automation, and email marketing strategies. Key requirements include:
- Experience: 2 years working with GoHighLevel, Klaviyo, or similar platforms.
- Skills: Proficient in funnel building, CRM systems, marketing automation, and email campaign management.
- Communication: Strong written and verbal communication skills to explain complex processes clearly.
- Problem-Solving: Ability to troubleshoot issues, optimize systems, and ensure seamless integrations.
- Tools: Familiarity with GoHighLevel, Klaviyo, CRM systems, and marketing tools.
- Bonus: Experience in email segmentation, A/B testing, and campaign optimization in Klaviyo.
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