Chief Brand Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBeeBrand Full time 900,000 - 1,200,000

Effective brand managers are accountable for designing and implementing comprehensive marketing strategies that align with the brand's position in its product life cycle.

Key Responsibilities
  • Develop innovative marketing plans to promote products through targeted promotional campaigns, utilizing a well-balanced marketing mix as appropriate.
  • Conduct thorough analyses of strategy effectiveness and monitor their implementation to ensure optimal results.
  • Lead and motivate sales teams by developing and delivering effective promotional campaigns.
  • Collaborate closely with support functions, including finance, HR, customer services, manufacturing, and communications, to facilitate smooth campaign execution.
  • Monitor market trends, conduct consumer research, and analyze competitors' activities to identify opportunities and key issues.
  • Ensure marketing and advertising activities align with product line strategies and maintain consistency throughout.
  • Identify and address bottlenecks in product distribution and consumer reactions effectively.
  • Transform brand strategies into actionable brand plans, positioning statements, and go-to-market strategies.
  • Measure and report campaign performance, assessing results against set goals (ROI and KPIs).
  • Develop and manage direct reports through constructive appraisals, high-level coaching, and growth planning.
Requirements
  • Proven experience as a brand manager with a proven track record of success.
  • Strong leadership skills and a drive for results.
  • Excellent understanding of the marketing mix and ability to think creatively.
  • Ability to identify target audiences and develop engaging campaigns.
  • Proven ability to develop and communicate brand strategies to executive management.
  • Strong analytical skills and data-driven thinking.
  • Advanced communication and interpersonal skills.
  • Stay up-to-date with the latest marketing trends and best practices.
  • Comfortable working with numbers, metrics, and spreadsheets.
Information Technology and Services - Lahore, Pakistan

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