Online Advertising Manager

5 days ago


Islamabad, Islamabad, Pakistan Markwebit Full time

Join Our Team as a Digital Marketing Manager:

Markwebit is a dynamic company that offers a competitive salary and benefits package. We are seeking a highly skilled Digital Marketing Manager to join our team and contribute to our success.

Responsibilities:

  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Launch and optimize PPC campaigns to drive conversions.
  • Oversee search platform accounts, ensuring maximum ROI.
  • Track KPIs and produce actionable reports for management.
  • Develop and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other aspects of paid search in accordance with client goals.
  • Monitor budget and adjust bids to gain better ROI.
  • Track KPIs to assess performance and pinpoint areas for improvement.
  • Provide oversight, manage, and generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Plan and execute all digital marketing strategy across SEO/SEM, Email marketing, social media marketing, affiliate marketing, and PPC campaigns.
  • Implement agency account structure for social media marketing.
  • Oversee email marketing campaigns and paid media advertising campaigns on Google, Bing, LinkedIn, Facebook, etc.
  • Conduct conversion testing and experiments, collaborating with the sales team on lead qualification and marketing-to-sales handoff processes.
  • Develop landing pages and conversion opportunities, suggesting improvements to online content quality and tracking SEO and Google Analytics metrics.
  • Build an inbound marketing plan, researching competitors and providing recommendations for project improvement.

Requirements:

  • Bachelor's degree from a recognized university in Computer Science or Marketing.
  • Understanding of PPC and knowledge of tools and technologies involved in the process.
  • Expertise in internet marketing for generating B2B leads.
  • Minimum 4 years of experience as a Digital Marketing Manager.
  • Proven leadership and management experience in SEO/SEM marketing teams.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date knowledge of online marketing trends and best practices.


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