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Online Campaign Manager
4 days ago
Job Role:
We are looking for an Online Campaign Manager with experience in server-side tracking to join our team. The successful candidate will design, implement, and manage paid advertising campaigns on Meta and Google Ads platforms, focusing on accurate conversion tracking and reporting.
Responsibilities:
- Design and manage comprehensive paid advertising campaigns across Meta and Google Ads.
- Set up server-side tracking using Meta Conversion API, Google Tag Manager (GTM), and Google Ads Enhanced Conversions for accurate campaign data analysis.
- Collaborate with developers to ensure correct implementation of tracking codes and troubleshoot technical issues.
- Optimize ad performance through continuous A/B testing, audience segmentation, and creative refinement to improve ROI.
- Analyze campaign metrics, generate insightful reports, and provide recommendations for scaling campaigns.
- Stay current with industry trends, platform updates, and tracking technologies to apply best practices in digital marketing campaigns.
Required Skills:
- A minimum of 3 years of experience managing Meta and Google Ads campaigns.
- Expertise in server-side tracking tools such as Meta Conversion API, GTM, and Google Ads Enhanced Conversions.
- Strong analytical skills to analyze campaign data and optimize for performance.
- Experience with cross-channel attribution and a deep understanding of conversion tracking.
- Google Ads and Meta Blueprint certifications are preferred.
- Excellent communication and teamwork skills.
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