Paid Media Strategist

4 days ago


Karachi, Sindh, Pakistan beBee Careers Full time
Key Responsibilities

The Media Buyer & PPC Specialist will create, launch, and manage Google Ads & Facebook/Instagram Ads.

  • Conduct keyword research, bid management, A/B testing, and audience targeting to improve campaign performance.
  • Optimize ad creatives, landing pages, and ad copy for better conversions.
  • Track and analyze campaign performance metrics using Google Analytics, Google Tag Manager, and Meta dashboards.
  • Generate detailed reports on key performance indicators (KPIs), ad performance, and budget utilization.
  • Implement conversion tracking and retargeting strategies to increase engagement and conversions.
  • Stay updated with industry trends, algorithm updates, and best practices to refine strategies.

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