Digital App Optimization Professional
18 hours ago
We're looking for an experienced and results-driven Digital App Optimization Professional to join our team at Digital Daddy. As a key member of our team, you will be responsible for developing and implementing effective ASO strategies to enhance the visibility and discoverability of our mobile apps across major app stores.
The successful candidate will possess a solid understanding of mobile marketing strategies, keyword optimization, and creative asset management. They will also be proficient in conducting A/B testing and analyzing app performance metrics to inform data-driven decisions.
Key Responsibilities:
- Developing ASO Strategies: Create and implement comprehensive ASO strategies to improve app rankings, downloads, and user engagement across app stores.
- Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for app titles, descriptions, and tags.
- App Metadata Optimization: Optimize app store metadata, including app titles, descriptions, and subtitles, following best practices and guidelines for each platform.
- Creative Asset Creation: Collaborate with design teams to create and test compelling app icons, screenshots, and preview videos to improve click-through rates (CTR).
- A/B Testing: Plan and execute A/B tests on app store assets (titles, screenshots, icons, etc.) to identify what drives the highest conversion rates.
- Competitor Analysis: Analyze competitor app store strategies and performance to identify opportunities and benchmark best practices.
- Performance Monitoring: Track and analyze app performance metrics (impressions, downloads, conversions, etc.) to measure the success of ASO efforts and make data-driven decisions.
- Collaboration: Work closely with product, marketing, and development teams to align ASO strategies with broader business goals.
- Staying Up-to-Date: Stay updated on the latest ASO tools, techniques, and app store algorithm changes.
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