Email Marketing Expert

4 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Email Marketing Expert
As an Email Marketing Expert, you will be responsible for creating and executing campaigns that engage and nurture leads and customers. This role involves developing direct email marketing strategies to enhance engagement with subscribers, promoting products, and conveying the value of our technology.

The ideal candidate will have a strategic mindset, hands-on experience in creating impactful email marketing campaigns, and expertise in managing email lists, segmentation, and personalization strategies.

You will craft compelling email content, including newsletters, promotional offers, and personalized communications, that align with our brand voice and marketing goals. Additionally, you will test and optimize emails for various devices and email clients to ensure high deliverability, open rates, and click-through rates.

The successful candidate will also monitor and analyze email campaign performance, utilizing A/B testing and analytics to report on results and make data-driven decisions for future campaigns. Furthermore, they will ensure compliance with all email regulations, maintaining best practices for list management, content, and sending.

To excel in this role, you will need to collaborate with designers, content creators, and tech teams to produce visually appealing and technically sound email templates and designs. You will require strong writing and editing skills, attention to detail, and a passion for creating engaging email content.

A Bachelor's degree in Marketing, Communications, Business, or a related field is required, as well as proven experience with email marketing, lead nurturing, marketing automation, and web analytics. Proficiency in email marketing platforms and knowledge of HTML/CSS for email design customization are essential.

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • Proficiency in email marketing platforms and knowledge of HTML/CSS for email design customization.
  • Strong writing and editing skills, attention to detail, and a passion for creating engaging email content.

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