
Email Marketing Specialist – Estimation Expert
5 days ago
We are seeking a skilled Email Marketing Specialist to craft compelling, conversion-focused email content tailored to general contractors, developers, architects, and procurement managers within the U.S. construction market.
The ideal candidate has proven experience in managing U.S.-based email campaigns and understands the nuances of the U.S. construction market, including bid cycles, estimation workflows, compliance, and local communication styles.
Key responsibilities include:
- Strategy & Planning: Develop and manage campaigns, create marketing calendars, segmentation strategies, and automation workflows.
- Content & Execution: Write, design, and execute high-converting email campaigns, develop newsletters, drip sequences, promotional offers, and follow-ups.
- Data & Optimization: Monitor KPIs, conduct A/B tests, maintain email list hygiene.
- Compliance & Quality Control: Ensure compliance with U.S. regulations like CAN-SPAM and GDPR, maintain brand voice, collaborate with teams.
Required skills and qualifications include:
- Proven experience in email marketing within construction, estimation, or B2B services.
- Experience managing U.S.-based email campaigns.
- Proficiency with Mailchimp, Klaviyo, ActiveCampaign, or HubSpot.
- Strong copywriting skills for a professional audience.
- Understanding of construction workflows, bidding, procurement cycles.
- Familiarity with Google Analytics, UTM tracking, and basic performance attribution.
- Basic HTML/CSS skills are advantageous.
Preferred qualifications include a bachelor's degree, experience with construction SaaS, bid management software, lead scoring, and regional compliance knowledge.
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