Fashion Marketing Professional

2 weeks ago


Lahore, Punjab, Pakistan beBee Careers Full time

Fashion Marketing Professional

About the Role:

This role involves developing and executing marketing strategies to promote fashion brands, products, or services.

  • Develop and execute marketing plans to reach target audiences and drive brand awareness.
  • Conduct market research to identify trends, consumer behavior, and competitor activities.
  • Plan and coordinate promotional activities, including social media campaigns, events, and trade shows.
  • Create engaging content for social media platforms and manage online presence.
  • Collaborate with designers and creatives to ensure cohesive branding and messaging.
  • Monitor and analyze campaign effectiveness, adjusting strategies as needed.
  • Build relationships with influencers, media outlets, and industry partners.
Key Responsibilities:

- Develop creative concepts and strategies to drive brand engagement.

- Analyze market data and consumer insights to inform marketing decisions.

- Coordinate cross-functional teams to execute marketing campaigns.

- Stay up-to-date with industry trends, competitor activity, and emerging technologies.

Requirements:

- Strong understanding of marketing principles, theories, and practices.

- Excellent communication, interpersonal, and project management skills.

- Proficient in using social media platforms, digital marketing tools, and analytics software.

- Ability to think strategically, creatively, and analytically.

- Detail-oriented, organized, and able to meet deadlines.

- Flexibility to adapt to changing priorities and workflows.


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