Market Research Insights Professional

20 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time
Job Summary
This role is responsible for delivering actionable consumer insights and market analysis to drive strategic planning and business growth.

About the Job
This Market Research Insights Professional supports brand strategy development by analyzing key performance indicators, leading consumer research initiatives, and collaborating with internal stakeholders and external agencies. The position requires a high level of analytical thinking, strategic planning, and effective communication skills.

Main Responsibilities
- Develop actionable consumer insights and market analysis to drive strategic planning and business growth.
- Analyze key performance indicators, lead consumer research initiatives, and collaborate with internal stakeholders and external agencies.
- Translate data and trends into effective strategies that enhance brand health, identify new opportunities, and contribute to overall success.
- Support the strategic planning process for brands and develop strategic plans and roadmaps.
- Assist in analyzing monthly brand health KPIs, including household panel, brand health tracking, and retail audit data.
- Lead and initiate consumer research across various regions, collaborate with sales and marketing teams to produce internal management reports.
- Negotiate cost and quality terms with research agencies for all consumer-related activities.
- Collaborate with stakeholders to transform consumer insights into actionable business outcomes.
- Identify whitespace opportunities and portfolio shaping for the tea category using various research methods.
- Develop strategies and tactics to increase market penetration in priority regions and among target consumers.

Requirements
- Minimum Bachelor's degree completed
- Must have 2-3 years of experience in market research - Agency or Brand
- Open to traveling on short notice
- Strong analytical thinking, strategic planning, and communication skills required.
- Ability to work effectively in a team environment and communicate complex ideas to non-technical stakeholders.

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