
Digital Marketing Strategist
24 hours ago
As a Digital Marketing Team Lead, you will be responsible for developing and implementing comprehensive SEO strategies to drive business growth.
Your key responsibilities will include:
- Planning and executing search engine marketing (SEM) campaigns to increase profitable traffic
- Developing and optimizing search marketing campaigns across multiple platforms
- Enhancing organic search optimization and maximizing return on investment (ROI)
- Conducting thorough keyword research regularly to identify opportunities for improvement
- Identifying key performance indicators (KPIs) to measure success
- Managing budgets and bids for cost-per-click (CPC) keywords in paid campaigns
- Monitoring website performance metrics, including redirects, click rates, bounce rates, and other KPIs
You will have the opportunity to make a meaningful impact on our online presence and contribute to the company's continued growth and success.
Job SpecificationRequired Skills:
Excellent interpersonal skills for effective communication across all organizational levels, fostering teamwork and positive attitudes.
Attention to detail.
Strong verbal and written communication skills.
A positive attitude and ability to thrive in a collaborative, fast-paced environment.
Understanding of search engine algorithms and ranking methods.
Expertise with SEO tools such as Google Search Console and BrightEdge.
Advanced Excel skills.
Experience working with content management system (CMS)-driven websites, particularly WordPress.
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