Marketing Data Analyst

2 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time

Are you a skilled professional looking for a challenging role in marketing operations?

  • This position requires a Marketing Operations Manager to oversee the technical aspects of key marketing systems, including marketing automation and CRM.
Sales and Marketing Alignment

The ideal candidate will have strong analytical skills and experience with reporting and data analysis. They will be responsible for establishing and maintaining scalable processes that ensure best practices in campaign and lead management.

A key aspect of this role is analyzing marketing and sales data to develop insights and make recommendations on areas for optimization. This includes monitoring and maintaining data quality within the marketing database.

  • Responsibilities:
  • Manage technical aspects of key marketing systems (marketing automation, CRM)
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • Monitor and maintain data quality within the marketing database
  • Follow marketing programs through to completion by monitoring follow-up of leads and completing post-program ROI analysis
  • Engage proactively with sales teams to coordinate, communicate, and optimize the impact of marketing programs
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance
Requirements

To succeed in this role, the candidate should have a minimum of 5 years of relevant experience and a Bachelor's degree in a related field. Strong analytical skills and proficiency in marketing automation systems are essential.

  • Requirements:
  • Minimum a Bachelor's degree in related field
  • 5+ years of relevant experience
  • Strong analytical skills and experience with reporting and data analysis
  • Proficiency in marketing automation systems and integrating those systems with other technologies

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