
Marketing Strategy Lead
6 hours ago
We are seeking a dynamic and experienced marketing professional to join our team as a Country Marketing Lead. This role will focus on developing and executing localized marketing strategies for the Pakistani market, driving growth and brand awareness.
The ideal candidate will be responsible for crafting and implementing campaigns tailored to the unique needs of Indonesia, collaborating with cross-functional teams, and analyzing market trends to ensure continued success.
Responsibilities:
- Analyze consumer market data to inform geo expansion decisions
- Develop annual marketing plans with a focus on both acquisition and retention
- Lead regional marketing efforts, set and track key performance indicators
- Define the most effective marketing mix by country or city – from performance and media to car branding
- Own product marketing strategy, including customer journey mapping (CJM)
- Conduct funnel analysis, generate hypotheses, and lead test execution
- Plan and execute 360° campaigns to balance supply and demand
- Support local partnerships and test new marketing channels
- Align and lead cross-functional teams across Marketing, PR, Business Development, and Product
- 5–8 years of experience in marketing, ideally in tech, mobility, or e-commerce
- Proven track record in market analysis, geo expansion strategies, and launching localized campaigns
- Strong understanding of acquisition & retention marketing, and budget ownership (CAC, MAU, ROI)
- Experience managing multi-channel campaigns: performance, media, branding, and partnerships
- Skilled in product marketing, customer journey mapping, and growth funnel optimization
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Marketing Strategy Lead
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Marketing Strategy Lead
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Marketing Strategy Coordinator
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Marketing Manager-Lead Generator
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Marketing Strategy Developer
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Marketing Strategy Coordinator
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