
Amazon Marketing Specialist
5 days ago
X UP Digital is a rapidly growing company that specializes in e-commerce and Amazon FBA businesses. Our mission is to preserve each brand's unique identity while leveraging our digital marketing expertise to maximize growth and profitability.
About the JobWe are seeking a skilled and experienced Senior Amazon PPC Manager to oversee our brands' Amazon advertising strategies. The ideal candidate will possess a deep understanding of Amazon PPC and a proven track record of developing and executing strategies to drive sales and profitability.
Main Responsibilities:- Develop and Execute PPC Strategies: Create, implement, and manage comprehensive Amazon PPC strategies to increase sales, improve return on ad spend (ROAS), and maximize profitability for multiple brands.
- Campaign Performance Analysis: Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Implement changes to optimize campaigns for better visibility, conversion rates, and cost efficiency.
- Market Research: Conduct competitive analysis to identify market trends, customer behavior, and competitor strategies. Use these insights to develop new PPC tactics and enhance existing campaigns.
- Cross-Functional Teamwork: Collaborate with marketing, sales, and product teams to align PPC strategies with overall business goals and brand positioning.
- Staying Ahead: Keep up-to-date with the latest changes in Amazon's advertising platform, policies, and industry best practices to maintain a competitive edge.
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