Online Presence Manager

7 days ago

Karachi, Sindh, Pakistan beBeeEcommerce Full time $60,000 - $80,000

Job Opportunity:

This is a fantastic chance to shape the online presence of an ethnic jewellery brand. You will play a key role in driving website performance and implementing strategies to improve customer engagement.

About the Role:

  • Develop and manage the website, utilizing Shopify as the primary platform.
  • Upload all necessary website assets, including products, banners, copy, imagery, and product feeds.
  • Implement site optimisations and Shopify Plus upgrades, ensuring the website adheres to best practices and industry trends.
  • Manage the technical roadmap for the website, encompassing new functionality, UX developments, and international/B2B website updates.
  • Set up and test promotions, merchandise products, prepare sale campaigns, and manage product feeds.
  • Enhance SEO to boost the authority and relevancy of the site, focusing on technical SEO and both on-site and off-site content SEO.
  • Identify opportunities to A/B test content, share and implement learnings.
  • Generate marketing materials and ads using online tools or freelancers.
  • Assess website performance regularly, identifying opportunities to improve UX and conversion, and sharing reporting on web analytics and recommendations.
  • Support the brand by sharing ecommerce insights, competitor analysis, and keyword research, including product naming and launch date recommendations.

Key Responsibilities:

  1. Excellent knowledge of managing Shopify stores.
  2. Excellent knowledge of writing and managing blogs.
  3. Intermediate knowledge of SEO.
  4. Excellent knowledge of social media and content strategy.
  5. Excellent knowledge of running ads on all social media platforms and search engines.
  6. Excellent knowledge of running email and SMS newsletter campaigns.
  7. Excellent knowledge of digital marketing and customer engagement.
  8. Intermediate knowledge of technology, websites, tools, graphic design, UX etc.

Benefits:

  • Competitive salary.
  • 20 days holiday allowance per year.
  • 100% remote work.

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