Campaign Development Lead

5 days ago


Islamabad, Islamabad, Pakistan Codestel Full time
Key Responsibilities

The ideal candidate will possess a strong drive to contribute and have prior experience in online trafficking and campaign management, along with analytical and communication skills. Key responsibilities include:

  1. Execute and manage online media campaigns and programs for agency clients, focusing on auction/exchange based performance media, audience-based buying, and remarketing campaigns.
  2. Formulate proposals for new client opportunities, taking into account their specific needs and goals.
  3. Coordinate the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation to ensure seamless campaign launch preparation.
  4. Collaborate with the Analytics team to develop and provide insights on campaign measurement and reporting.
  5. Partner with media partners to guarantee accurate platform implementation and optimal campaign performance.
  6. Regularly communicate campaign performance, optimizations, and new opportunities to clients, providing them with actionable insights.
  7. Participate in knowledge share sessions to stay updated on the latest strategies for enhancing campaign performance and explore new optimization techniques.
  8. Effectively communicate digital strategies and tactical approaches to clients, ensuring alignment with their goals and objectives.


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