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Brand Storytelling Manager
2 days ago
As a Content Marketing Manager at Clustox, you will be responsible for developing and executing our content strategy across multiple channels. This includes creating high-quality content, analyzing its performance, and making data-driven recommendations for optimization.
Key Responsibilities- Develop and maintain an editorial calendar aligned with marketing objectives and product launches.
- Identify target audience segments and create relevant, compelling content that addresses their needs and pain points.
- Content Creation & Management
- Write and/or oversee the development of engaging content including blog posts, whitepapers, eBooks, case studies, newsletters, social media updates, and more.
- Collaborate with internal and external writers, designers, and multimedia specialists to ensure consistent brand voice and high-quality output.
- Optimize content for SEO and user engagement, applying best practices such as keyword integration, metadata, and internal linking.
- Distribution & Promotion
- Implement strategies to grow audience reach and engagement (e.g., influencer outreach, guest posting, partnerships).
- Work closely with the digital marketing team to support paid campaigns (e.g., SEM, social ads) and retargeting efforts.
- Performance Analysis & Reporting
- Track, measure, and analyze content performance using analytics tools (Google Analytics, HubSpot, etc.) to inform future strategy.
- Regularly report on key metrics (traffic, leads, conversions, engagement) and make data-driven recommendations for optimization.
- Conduct A/B testing on headlines, formats, and visuals to improve content effectiveness.
- Cross-Functional Collaboration
- Partner with product marketing and sales teams to develop content tailored to different stages of the buyer's journey.
- Work with design and development teams to create engaging user experiences (landing pages, interactive content, etc.).
- Coordinate with external freelancers or agencies when specialized expertise or additional capacity is required.
- Team Development & Process Improvement
- Mentor content writers and multimedia specialists, setting clear objectives and providing constructive feedback.
- Refine and optimize internal content production workflows to improve efficiency, quality, and speed of execution.
- Keep up with emerging content marketing trends, tools, and best practices to ensure ongoing innovation.
We require a bachelor's degree in marketing, communications, journalism, or a related field. Equivalent work experience will also be considered. If you have a strong background in content marketing, copywriting, or digital marketing roles, we encourage you to apply.
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