PPC Campaign Manager

4 days ago


Faisalabad City Tehsil, Pakistan Agency Stack Pakistan Full time
Job Title: PPC Campaign Lead

**Job Summary**
We're seeking a highly skilled PPC Campaign Lead to join our team and help us develop and execute comprehensive paid digital advertising strategies that drive real results for our clients. As a PPC Campaign Lead, you will be responsible for leading the development and execution of paid digital advertising campaigns across multiple platforms.

**Job Description**
As a PPC Campaign Lead, you will work closely with our creative teams to design and develop compelling ad copy and visuals that resonate with target audiences. You will also collaborate with cross-functional teams to align campaign strategies with overall business objectives and ensure seamless execution.

**Key Responsibilities:**
* Develop and implement comprehensive paid digital advertising strategies to meet client objectives.
* Conduct thorough keyword research to inform campaign structure and targeting.
* Create, monitor, and optimize PPC campaigns to achieve performance and ROI goals.
* Collaborate with creative teams to design and develop compelling ad copy and visuals that resonate with target audiences.
* Implement ad extensions to enhance ad visibility and performance.
* Allocate and manage budgets for different campaigns to maximize ROI.
* Monitor daily and monthly budget caps, adjust bids, and optimize spend to achieve campaign objectives.
* Use analytics tools like Google Analytics, Google Ads, and Bing Ads to track and report on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROI.
* Generate regular performance reports and present insights and recommendations to stakeholders.

**Required Skills and Qualifications:**
* Proven experience as a PPC Campaign Lead or in a similar role.
* Proficiency with PPC platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.
* Experience with analytics tools like Google Analytics, Google Tag Manager, and other relevant platforms.
* Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
* Excellent written and verbal communication skills.
* Ability to write compelling ad copy and create engaging advertising content.
* Strong organizational and multitasking abilities.
* Bachelor's degree.

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