Strategic Marketing Director

2 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Marketing Leader for Information Management Practice

We are seeking a visionary marketing professional to spearhead our information management practice's marketing efforts.

As a creative and analytical leader, you will be responsible for developing and executing integrated marketing strategies that drive business growth and brand awareness.

You will work collaboratively with cross-functional teams to create compelling brand experiences, leveraging digital channels to engage with customers and stakeholders.

Your expertise in data analysis and interpretation will inform your strategic decisions, ensuring measurable results and continuous improvement.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies, including digital branding and advertising campaigns.
  • Design and implement marketing plans to drive brand strategies, achieving top-line and bottom-line results.
  • Analyze market trends, competitors' products, and target markets to identify opportunities for growth.
  • Design pricing strategies balancing firm objectives and customer satisfaction.
  • Provide writing and editing support for all outbound communication, including promotional materials, website content, and social media.
  • Review and edit existing promotional materials for marketing effectiveness and adherence to brand guidelines.
  • Coordinate promotional activities and trade shows, working with developers, advertisers, and consultants to effectively market products and services.
  • Use sales forecasting and strategic planning to ensure product sale and profitability, analyzing business developments and monitoring market trends.
  • Lead the hiring, training, and performance evaluations of marketing staff, overseeing their daily activities.
  • Creativity: Develop innovative approaches to problems/tasks.
  • Persistence: Demonstrate tenacity and willingness to achieve goals.
  • Communication: Speak and write clearly and articulately, maintaining this standard in all forms of communication.
  • Flexibility / Adaptability: Adjust quickly to changing priorities and conditions, coping with complexity and change.
Nice to Have:
  • Experience with Information Management / Big-data Products

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