Digital Marketing Strategist

1 day ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time
Job Title: Digital Marketing Strategist

A digital marketing strategist plays a vital role in building an online connection to customers, engaging brands with them via the digital space and establishing their online presence.

Key Responsibilities:
  • Develop and manage digital marketing campaigns to effectively reach target audiences.
  • Oversee social media strategy to maintain a strong online presence and engage with customers.
  • Maintain and update websites to ensure they are user-friendly and provide valuable information.
  • Create and optimize content for websites and social networking accounts to drive engagement and conversions.
  • Monitor and analyze website traffic flow and provide regular reports to stakeholders.
  • Continuously work on Search Engine Optimization (SEO) to improve website ranking and visibility.
  • Identify and fix errors or bugs in online content to ensure a smooth user experience.
  • Edit and publish videos, podcasts, and audio content to online platforms.
  • Organize webinars and webcasts to educate and engage target audiences.
  • Design and manage online banner adverts and pay per click (PPC) ad management.
  • Write compelling copy for email marketing campaigns to drive conversions and sales.
  • Stay up-to-date with new trends in digital marketing, evaluate emerging technologies, and ensure the brand remains at the forefront of industry developments.
Job Specification:

Effective digital marketing relies heavily on data analysis. While not necessarily performing these analyses yourself, it's essential to understand how they work and how to interpret the results to create and implement effective campaigns.

Essential Skills:
  • Assessing the effectiveness of digital marketing campaigns using data and metrics.
  • Paying attention to detail to ensure accuracy and quality in all digital marketing efforts.
  • Compiling target lists for email marketing campaigns to reach specific demographics.
  • Controlling costs per lead generated to maximize ROI.
  • Evaluating new technology tools for digital marketing to stay ahead of the competition.
  • Following emerging trends in digital marketing to adapt strategies and stay relevant.
  • Generating reports for management regarding digital marketing activity to demonstrate progress and impact.
  • Analyzing software to track website performance and customer behavior.
  • Negotiating digital media packages to secure optimal rates and terms.
  • Managing digital marketing projects from start to finish, ensuring timely delivery and high-quality results.
  • Conducting industry research to stay informed about market trends and consumer preferences.
  • Selecting the most suitable online media channels for campaigns to achieve maximum reach and engagement.
  • Tailoring marketing pitches to specific target demographics to increase resonance and conversion.
  • Tracking consumer reactions and conversations within social media to inform future marketing strategies.

This is an exciting opportunity for a skilled digital marketing professional to join a dynamic team that values excellence and innovation.

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